Why is this content labeled?
You are seeing this because the site you came from labeled a piece of content as involving AI. The operator chose to be transparent — either voluntarily, or to meet the EU AI Act's Article 50 transparency rules.
The labels you may see
AI
A person created this with the help of an AI tool.
AI GENERATED
An AI system produced this from a prompt.
AI GENERATED · human-reviewed
AI produced it, then a person checked or edited it.
AI MODIFIED
Real image, audio or video altered by AI — the deep-fake case.
Who labels here?
The site operator applies the labels, not a third party — they know what is on their own pages. The marks use the European Commission's official AI-content icons so they look the same across sites. Wherever you see one, you can click the badge for the details of that specific piece.
The law behind it
Article 50 of the EU AI Act sets transparency duties for AI content. From 2 August 2026, AI-generated deep fakes and certain AI-written text published to inform the public must be visibly disclosed. Many operators go further and label voluntarily, simply to be upfront with their readers.
Common questions
- Does this mean the content is wrong?
- No. The label is about transparency, not a warning. It tells you AI was involved so you can judge the content with that context — nothing more.
- Will I see this everywhere?
- Increasingly. As the Article 50 duties apply and more publishers choose to be upfront, clear AI labels are becoming a normal part of reading online.
- What is a deep fake, legally?
- AI-generated or AI-manipulated image, audio or video that resembles real people, places or events. Under Article 50 it must be disclosed. More in our deepfake and Article 50 explainer.